The brand "Bass" is a music based brand. The font is funky which represents a musical representation of the brand. The icon is a circle with wavey elements. It resembles a "bass" effect around the circle. The strings are meant to showcase a guitar, since the bass is a type of guitar. The colors used in this design are brown and grey. Brown is the color of guitars and many other instruments. Grey is supposed to be a neutral color, which suits good together with brown. 
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