OAKAO is a fashion brand who requested a simple and elegant logo. The font used is a luxurious font with thin and fat elements within the letters. The symbol itself is a refraction of the 'k'. It can be interpreted as light being reflected, since fashion brands are clothing and wearables and those are normally associated with mirrors. The other logo styles which you can see more of down here, have a nice combination with both black, white and other colors. The icon can also turn 90 degrees to form a 'K' which makes it very flexible.
