Hopo, a toy brand, envisioned a kangaroo as the central icon for their logo project. The chosen color palette is characterized by vibrant and cheerful hues reminiscent of kangaroos and their habitat. In the complete logo design, a kangaroo is depicted in mid-leap, gracefully positioned above the word 'Hopo.' The lines incorporated within the kangaroo's form cleverly integrate elements of the letter 'H.' The overall aesthetic of this logo leans towards a playful and whimsical cartoon style, evoking a sense of joy and lightheartedness.
The Process:
The Presentation

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