Cactus Craft Bartenders is a private bartending brand—think in-home soirées, backyard weddings, corporate suites, and villa parties—bringing a tailored, craft cocktail experience to the host’s space. The identity needed to feel premium yet personal: professional enough for black-tie events, warm enough for a living room celebration.
The icon is a loose, hand-drawn martini glass set at a friendly tilt with a three-olive garnish. The sketch line signals craft, hospitality, and a human touch; the tilt implies presentation—your drink, made just for you. Because it’s simplified vector line art, the mark stays crisp from social avatars and menu headers to laser-etched glassware and lapel pins.
Color pairs an agave-gold illustration with a deep cactus green wordmark. Gold evokes warmth, candlelight, and the tones of spirits and citrus; green cues freshness—herbs, limes, and a subtle Southwestern nod from the name. Together they read elevated but not stuffy, ideal for private service.
Typography is a high-contrast serif with rounded details for an inviting, slightly vintage vibe. Title case reinforces a boutique, names-on-the-guest-list feeling while maintaining excellent legibility on menus, place cards, and invoices. The weight and spacing are tuned to hold up in print and small digital sizes.
The system is practical and flexible: one-color versions (all green or black) reproduce cleanly for stamps, napkins, and apron embroidery; the glass can live on its own as a social icon or menu bullet; recommended clear space equals the height of the capital “C” around the lockup; and line weights are optimized so the sketch feels intentional, not messy, at small scales. Curves from the glass translate into subtle background patterns or dividers for tasting menus and bar setups.
Tone of voice is warm, discreet, and confident—focused on bespoke menus, seasonal ingredients, and seamless hosting. Copy should emphasize concierge-style planning (signature cocktails named for the couple, zero-proof options, garnish bars, glassware and ice coordination) and a simple promise: we make it effortless for you to be the perfect host.
The result is a relaxed, premium identity tailored to private bartending—earthy, elegant, and unmistakably craft—ready to elevate gatherings from intimate dinners to milestone celebrations.
The Process
Client Presentation
Mockups
