The Roasted Bean is a coffee brand seeking a logo design that combines vintage aesthetics with an iconic presence. The chosen color scheme reflects the hues commonly associated with coffee. The logo icon portrays smoke emanating from a coffee cup, evoking the sensory experience and allure of freshly brewed coffee. The distinctive shape surrounding the icon is intended to capture attention and create visual impact. The font selected for this design is "Lullaby," a handwritten-style font that imparts a homemade ambiance to the brand's identity.