JourJoie is a Nordic-European brand specializing in portable solar-powered gadgets and charging solutions designed for outdoor life, camping, and RV travel. The name JourJoie comes from French, translating to “day joy” — symbolizing light, happiness, and vitality. The brand represents sustainable energy, freedom, and happiness under the sun.
The icon combines Nordic symbolism with modern minimalism. At its core lies a sun, representing life, warmth, and energy — essential elements of both nature and solar power. Surrounding it is a rune-inspired structure, drawn from ancient Nordic runes that symbolize love (ᛒ) and joy (ᛃ). The merging of these forms conveys balance between nature, technology, and human emotion.
The central orange circle embodies the sun and renewable energy, while the intersecting green lines represent movement, direction, and connection, inspired by the form of Nordic runes and solar rays. Together, the icon becomes a mark of portable energy and joy, harmonizing cultural heritage with modern functionality.
The warm orange evokes sunlight, optimism, and the emotional warmth of “joie.” It reflects vitality and the promise of renewable energy. The deep green symbolizes sustainability, nature, and the Nordic landscape — forests, fjords, and fields.
The pairing of these colors creates a dynamic contrast that embodies the balance between nature and technology, mirroring the brand’s sustainable and innovative spirit.
The pairing of these colors creates a dynamic contrast that embodies the balance between nature and technology, mirroring the brand’s sustainable and innovative spirit.
The wordmark uses a modern sans-serif typeface, minimal and refined, inspired by French modernism and Nordic simplicity. Its geometric proportions communicate clarity, functionality, and elegance, aligning with the brand’s portable, efficient, and design-driven products.
The Process
Client Presentation
